Coaching
Why Work with James: The Rugged Coach?
My mission as a coach is simple: I aim to transform every aspect of your life for the better—permanently. I don’t just focus on one element of health; my approach is holistic, encompassing your nutrition, exercise, movement, education, confidence, and mindset. Here’s why working with me will set you on a path to lasting success:
1. Complete Life Transformation
I don’t just help you with workouts or meal plans—I guide you in changing your whole lifestyle. From the food you eat to how you move daily, the way you think about challenges, and how you feel about yourself, my coaching covers every aspect of your well-being.
2. Nutrition Done Right
As an evidence-based nutritionist and former chef, I offer personalized nutritional guidance that not only helps you reach your fitness goals but also educates you about the why behind every decision. This isn’t just about losing weight or gaining muscle; it’s about understanding how nutrition fuels your body for long-term health.
3. Functional Fitness and Movement
I believe fitness should extend beyond the gym. I teach you how to move better in everyday life, improving mobility, endurance, and strength. Whether it’s for hiking, weightlifting, or simply feeling more energised, I focus on making your body capable and resilient.
4. Education for Empowerment
Knowledge is power. I don’t just give you a plan; I educate you along the way. From learning the principles of nutrition to understanding how to adapt your training, I ensure you’re equipped with the knowledge to take charge of your own progress.
5. Building Confidence and Mental Toughness
Fitness is as much about the mind as it is the body. I coach you on developing the confidence to push past limits, overcome challenges, and build the mental resilience needed to stay strong in all areas of life. This shift in mindset not only helps you in fitness but translates into every other aspect of your life.
6. Tailored to Your Goals and Lifestyle
My coaching is not one-size-fits-all. I tailor everything to your unique needs and lifestyle, making sure that every aspect of your plan fits into your daily life while still pushing you to improve. Whether you’re juggling work, family, or other responsibilities, I help you find the balance that works.
7. No-Nonsense, Long-Lasting Results
My style is straightforward and effective. I don’t believe in quick fixes or shortcuts; I focus on sustainable, evidence-based practices that deliver real, lasting results. My goal is to make sure you don’t just achieve your targets but maintain them for life.
What do I offer?
A complete, transformative coaching experience that covers everything you need to become the best version of yourself. From online coaching to 1-2-1 and group sessions in Kent, I’m here to guide you through every step, giving you the tools, knowledge, and support to achieve real change. Together, we’ll build the foundation for a stronger, healthier, and more confident you.